The Office of Strategic Communication is UW–Madison’s central communications and marketing division, with the mission to advance and protect the university’s reputation. Formerly comprising the units of University Marketing and University Communications, the office was fully integrated in July 2024 to align operations across the areas of content strategy, brand strategy, and public affairs/institutional communications.
Use the full name on first reference: Office of Strategic Communication. (Note that Communication is singular, not plural.) On second reference, when the context is clearly the Office of Strategic Communication, you can use the office.
Do not use the Office of the Vice Chancellor for Strategic Communication, and do not refer to University Marketing or University Communications, which are now merged as the Office of Strategic Communication.
In rare circumstances where space is limited, it may be acceptable to use the shortened name Strategic Communication.